Monthly Archives: July 2009

Targeting the Appropriate Leads

When you participate in a trade show, many types of people with different objectives will attend your booth.  One of the most challenging aspects of running an exhibit and making sales afterwards involves the qualification of prospects.  Measuring the likelihood … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , , , , | Leave a comment

Tips for Trade Show Attendees

Planning ahead is just as important for trade show attendees as it is for the exhibitor. Attendees have to make sure they are getting the most value out of attending. Planning ahead can eliminate the risk of mass confusion. Make … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , , , | Leave a comment

Delegating the Right Giveaways

Do your giveaways match the message you are trying to send to consumers? If you give away a flimsy toy that will break within a day, you are telling the consumer you are willing to sacrifice quality for cost. If’s … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , | Leave a comment

Giving Your Trade Show Exhibit the “Green Effect”

Going green is a challenge for every company out there. But, we don’t want to be wasteful do we? Trade shows don’t have to miss out on going green, you can do it too! Your actual display can be smaller … Continue reading

Posted in Green & Sustainable Displays, Trade Show Events | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Transporting/Shipping your exhibit

Without the proper shipping logistics services, your exhibit is worthless because it will never see the trade show it is intended for. There are many things to take into consideration when preparing shipments, choosing carriers, and protecting exhibits. The following … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Pros and Cons of Renting a Trade Show Booth

When you are preparing for your next trade show, one of the most vital decisions that need to be made is whether you will rent or buy your exhibit.  Obviously, if you do one show a year, you will want … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Giving Your Exhibit an Outstanding Design

The way your exhibit is designed plays a large role in determining whether your event experience is an utter failure, or a phenomenal success.  The greatest challenge in event marketing is compromising between a unique, breathtaking design and a cost effective, functional design.  It is … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , | Leave a comment

Face to Face Marketing: A Perpetual Strategy

There is a myth that face to face marketing is retiring and we are moving on to bigger and better things. Face to face marketing includes everything from live events, seminars, outdoor events, trade shows, and conferences. The younger group, … Continue reading

Posted in Communicate Your Event | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Snippet About Apple Rock Displays

Apple Rock Advertising and Promotions, Inc., dba Apple Rock Displays is one of the fastest growing display companies in the country. Apple Rock began its operations as an in-house agency for Carolina Country RV. Early in 1988, Jim Russell incorporated … Continue reading

Posted in Trade Show Events | Tagged , , , , , , , , , , , , , | Leave a comment

Apple Rock's "Adapt" Technology Seminar

Apple Rock is introducing break-through event marketing technologies, exhibit designs, services and trends to adapt to your business’s evolving needs. Interactive Projection Technology Keynote Guest Speaker Dan Berger, EyeClick Presenting the most engaging and interactive surface projection solutions that combine … Continue reading

Posted in Apple Rock Announcements | Tagged , , , , , , , , , | Leave a comment