Monthly Archives: October 2010

Customer Retention Tips – Existing Customers Can Be Your Best Customers

Posted on October 21, 2010 by applerock

If you are looking to increase your revenue per customer, here are some tips on getting your sales staff focused on inside sales, up selling, and marketing additional services. Continue reading →

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Interactive Trade Show Displays – Incorporating Technology in Your Entertainment Strategy

Posted on October 20, 2010 by applerock

Creating “buzz” on the trade show floor is pivotal to increasing meaningful traffic to your exhibit area.  Exposing your products and sales message to more visitors generates a greater prospect pool for your trade show sales team in which to … Continue reading →

Posted in Communicate Your Event, Product Innovations & Offerings, Technology for Event Marketing | Tagged , , , | Leave a comment

Common Trade Show Mistakes & How You Can Avoid Them – Pt. 2

Posted on October 5, 2010 by applerock

(Check out Common Trade Show Mistakes Part 1 if you missed it!) Know Your Show (One Size Does Not Fit All) Having the biggest exhibit in a given show may not be the best return on your investment.  If you … Continue reading →

Posted in Communicate Your Event, Product Innovations & Offerings, ROI & ROO, Trade Show Events, Trade Show Follow Up | Tagged , , , , , , | Leave a comment

Common Trade Show Mistakes & How You Can Avoid Them – Pt. 1

Posted on October 4, 2010 by applerock

Every exhibitor large and small wants their tradeshow experience to be problem free and achieve a significant return on investment (ROI).  Let’s take a look at some common mistakes some exhibitors make whether they be show savvy or just exhibiting … Continue reading →

Posted in Communicate Your Event, ROI & ROO, Special Promotions, Trade Show Events | Tagged , , , , , | 1 Comment