With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re applicable with Face-to-Face marketing. If you’ve attended a tradeshow, you probably packed a bag full of promotional products, business cards and marketing material. (QR) codes can help avoid the tradeshow swag bag black hole.
QR code technology acts like a hyperlink for print and multimedia when scanned by a smart phone. When a QR code is scanned by a Smartphone, it leads to different type’s content, Webpage, Marketing Collateral or a Video.
QR Codes are becoming a trademark of the social medial marketing world and are growing in popularity. The International CES event is the world’s largest technology tradeshow. This year’s show takes place at the Las Vegas Convention Center and other venues from Jan 10 to 13. This year’s show should be just shy of the 1.8 million square feet exhibits. Looking forward to seeing how exhibitors are integrating QR Codes into face-to-face trade show exhibits environments.