Author Archives: applerock

Out With The Old, In With The New

Posted on February 6, 2012 by applerock

This is the time of year when everyone begins to clean out their closets, plan new budgets and decide what they are going to do differently in the New Year. As the old saying goes,”Out with the old and in … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays, Trade Show Strategy | Leave a comment

Don’t fit in… Stand OUT!

Posted on February 3, 2012 by applerock

Unless this is your first time at a trade show, you generally know what everyone else is doing in your industry.  What colors the industry leans towards, if it’s high tech, heavy on audio visual, and what products they offer.  … Continue reading →

Posted in Event Planning, Trade Show Displays, Trade Show Strategy | Leave a comment

Apple Rock is Proud to Present the NCRVDA Annual RV Show!

Posted on January 20, 2012 by applerock

Among the many things that Apple Rock does, we are also the proud creator and promoter of the North Carolina RV Dealers Association (NCRVDA) Annual RV Show. I guess you could say we get to practice what we preach.  This … Continue reading →

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General Contractor vs. Exhibit Appointed Contractors

Posted on January 11, 2012 by applerock

I’ve heard the question asked many times, “Why would we hire an outside company to install and dismantle our trade show booth, rather than the general contractor?”  Let me explain the differences to help your decision easier: The General Contractor … Continue reading →

Posted in Event Planning, Trade Show Displays | Leave a comment

Increase Your Traffic with Hanging Signs

Posted on January 9, 2012 by applerock

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading →

Posted in Branded Spaces, Product Innovations & Offerings, Trade Show Displays | Leave a comment

Tradeshow Swag Bag Black Hole

Posted on January 6, 2012 by applerock

With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Technology Shows, Technology for Event Marketing, What's Going On in Advertising | Leave a comment

Out With The Old, In With The New

Posted on January 4, 2012 by applerock

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays | Leave a comment

Make a Lasting Impression

Posted on December 21, 2011 by applerock

The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Continue reading →

Posted in Branded Spaces, Trade Show Displays, Trade Show Strategy | Leave a comment

Sustainability in the Trade Show Industry

Posted on December 15, 2011 by applerock

Apple Rock produced a display with bamboo, recycled content graphics and upcycled extrusion. For those that have heard this term for the first time, Upcycling is “the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.” Continue reading →

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Electrical Information for Powering Your Show

Posted on December 13, 2011 by applerock

Lights and audio visual in a tradeshow exhibit are like exclamation points at the end of a sentence.  You have created a beautifully designed display that incorporates strategically creative graphics, and the lighting and a/v are the icing on the … Continue reading →

Posted in Event Planning, Lighting, Technology for Event Marketing | Leave a comment