Author Archives: applerock

Increase Your Traffic with Hanging Signs

Posted on January 9, 2012 by applerock

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading →

Posted in Branded Spaces, Product Innovations & Offerings, Trade Show Displays | Leave a comment

Tradeshow Swag Bag Black Hole

Posted on January 6, 2012 by applerock

With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Technology Shows, Technology for Event Marketing, What's Going On in Advertising | Leave a comment

Out With The Old, In With The New

Posted on January 4, 2012 by applerock

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays | Leave a comment

Make a Lasting Impression

Posted on December 21, 2011 by applerock

The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Continue reading →

Posted in Branded Spaces, Trade Show Displays, Trade Show Strategy | Leave a comment

Sustainability in the Trade Show Industry

Posted on December 15, 2011 by applerock

Apple Rock produced a display with bamboo, recycled content graphics and upcycled extrusion. For those that have heard this term for the first time, Upcycling is “the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.” Continue reading →

Posted in Green & Sustainable Displays | Tagged , | Leave a comment

Electrical Information for Powering Your Show

Posted on December 13, 2011 by applerock

Lights and audio visual in a tradeshow exhibit are like exclamation points at the end of a sentence.  You have created a beautifully designed display that incorporates strategically creative graphics, and the lighting and a/v are the icing on the … Continue reading →

Posted in Event Planning, Lighting, Technology for Event Marketing | Leave a comment

Twitter on the Tradeshow Floor

Posted on December 6, 2011 by applerock

Want to see more return on your tweets? The tradeshow floor is one of the best places to send tweets! Continue reading →

Posted in Communicate Your Event, Networking and Sales, Technology for Event Marketing | Tagged , , | Leave a comment

Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Posted on December 5, 2011 by applerock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

TODAY: Sound, Light, Motion Showcase at Apple Rock HQ

Posted on November 17, 2011 by applerock

Today Apple Rock will be presenting their 2nd Annual Sound, Light, Motion Seminar, showcasing some of the most advanced & cutting-edge trade show technology available today! It is not too late to sign up, or just pop by, at Apple … Continue reading →

Posted in Apple Rock Events, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Exhibit Design – Where Creativity & Strategy Meet

Posted on October 27, 2011 by applerock

What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment