Category Archives: Branded Spaces

Out With The Old, In With The New

Posted on February 6, 2012 by applerock

This is the time of year when everyone begins to clean out their closets, plan new budgets and decide what they are going to do differently in the New Year. As the old saying goes,”Out with the old and in … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays, Trade Show Strategy | Leave a comment

Increase Your Traffic with Hanging Signs

Posted on January 9, 2012 by applerock

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading →

Posted in Branded Spaces, Product Innovations & Offerings, Trade Show Displays | Leave a comment

Out With The Old, In With The New

Posted on January 4, 2012 by applerock

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays | Leave a comment

Make a Lasting Impression

Posted on December 21, 2011 by applerock

The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Continue reading →

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Trade Show Exhibit Design – Where Creativity & Strategy Meet

Posted on October 27, 2011 by applerock

What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

The Evolution of Trade Show Technology

Posted on October 25, 2011 by applerock

Over the past ten years, Apple Rock has been deeply involved in the evolution of face-to-face marketing. It used to be quite impressive to have a plasma TV in your exhibit. The draw was the technology itself while the message … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

Using QR Codes at Trade Shows & Events

Posted on September 8, 2011 by applerock

The use of QR codes continues to rise, providing companies with an easy way to get information straight into their potential customer’s virtual hands! Instead of traditional pamphlets and brochures that go straight into the trash, this information is being … Continue reading →

Posted in Branded Spaces, Event Planning, Face to Face Marketing, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , | Leave a comment

Trade Show Lighting – Ideas for Exhibit Lighting Systems

Posted on June 3, 2011 by applerock

There are events in everyone’s career where you become absolutely convinced that there is a right way and wrong way to do things when it comes to exhibiting. Some folks on the Apple Rock team just returned from LightFair 2011 … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Lighting, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy | Tagged , , , | Leave a comment

Modular Custom Trade Show Solution – ADAPT

Posted on April 21, 2011 by applerock

According to Merriam-Webster’s Learner’s Dictionary, adapt means “to change (something) so that it functions better or is better suited for a purpose.”  Our society is in a constant state of adaption as we continuously strive to make things better. We … Continue reading →

Posted in Apple Rock Announcements, Branded Spaces, Green & Sustainable Displays, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy | Tagged , , , , , | Leave a comment