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Category Archives: Branded Spaces
Trade Show Lighting – Ideas for Exhibit Lighting Systems
There are events in everyone’s career where you become absolutely convinced that there is a right way and wrong way to do things when it comes to exhibiting. Some folks on the Apple Rock team just returned from LightFair 2011 … Continue reading
Modular Custom Trade Show Solution – ADAPT
According to Merriam-Webster’s Learner’s Dictionary, adapt means “to change (something) so that it functions better or is better suited for a purpose.” Our society is in a constant state of adaption as we continuously strive to make things better. We … Continue reading
Posted in Apple Rock Announcements, Branded Spaces, Green & Sustainable Displays, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy
Tagged custom trade show displays, custom trade show solutions, modular trade show displays, trade show booths, trade show displays, trade show exhibits
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Trade Show Furniture – Choosing the Right Exhibit Furniture
While spending hours and hours designing our display and graphics, why do so many of us throw basic, stock furniture into our booth space? That hard, uncomfortable chair or chipped black table are just not acceptable! Think about the purpose … Continue reading
Trade Show Booth Configurations
When you select your space for a trade show, you make your pick depending on the dimensions of the space – the depth by the width. You should also be aware of the configuration of your space. Knowing whether you … Continue reading
Posted in Branded Spaces, Communicate Your Event, Event Planning, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy
Tagged corner display, in-line display, inline display, island display, peninsula display, trade show booth, trade show booth configurations, trade show displays, trade show exhibits
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Fabric Trade Show Displays & Graphics
When tension fabric entered the world of trade show display graphics, it was used in replacement of other visuals. It would fill the backdrop of a 10’ booth or a circular hanging sign. Once designers started getting creative with it, … Continue reading
No Trade Shows? Non-traditional Event Marketing Ideas
Yes, Apple Rock got its start as a provider of trade show services, but we service all kinds of face-to-face marketing events. Not everyone is exhibiting – at least not in the traditional trade show setting. If you aren’t going … Continue reading
Building Your Logo and Brand Identity
When Apple Rock was searching for a symbol to best communicate its brand, it chose the oceanic sea turtle. A symbol of nature, of adaptation, that survives under the greatest odds and has stood the test of time. Appropriately, the … Continue reading
Let Today’s Trends In Tradeshow Technology Boost Your ROI!
Is your tradeshow booth “tech savvy?” If not, there are many ways in which you can bring the latest and greatest technology to your booth and enhance your ROI. Most of us already know about the basics of online offerings … Continue reading
Branded Environments – Why A Branded Workspace Is Critical
Perhaps your company has recently seen an uptick in onsite clients/prospect visits. If so, when they come to you door, does your space tell your story? If the answer is no, think about regrouping and applying your brand messaging more … Continue reading
Brand Communication At Trade Shows – Who Are You?
Does your trade show exhibit provide clarity as to who you are and what you do? Does your exhibit convey your brand and message? Large and small, many companies make the fateful decision to throw up a trade show booth … Continue reading