Category Archives: Communicate Your Event

Tradeshow Swag Bag Black Hole

Posted on January 6, 2012 by applerock

With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Technology Shows, Technology for Event Marketing, What's Going On in Advertising | Leave a comment

Twitter on the Tradeshow Floor

Posted on December 6, 2011 by applerock

Want to see more return on your tweets? The tradeshow floor is one of the best places to send tweets! Continue reading →

Posted in Communicate Your Event, Networking and Sales, Technology for Event Marketing | Tagged , , | Leave a comment

Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Posted on December 5, 2011 by applerock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Exhibit Design – Where Creativity & Strategy Meet

Posted on October 27, 2011 by applerock

What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

The Evolution of Trade Show Technology

Posted on October 25, 2011 by applerock

Over the past ten years, Apple Rock has been deeply involved in the evolution of face-to-face marketing. It used to be quite impressive to have a plasma TV in your exhibit. The draw was the technology itself while the message … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , | Leave a comment

Trade Show Strategy – 13 Questions To Ask Before You Exhibit

Posted on September 20, 2011 by applerock

For many companies, large and small, the decision to exhibit is a knee-jerk reaction.  It’s been done for years, so signing up to exhibit again is automatic.  Like everything else, shows evolve and you should re-examine them annually to verify … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

EAC – Selecting an Exhibitor Appointed Contractor for Trade Shows

Posted on September 13, 2011 by applerock

The business events industry has been in constant state of change and it will continue. As a supplier to businesses who attend events and trade shows it is important to decide how to control costs, and to make sure we … Continue reading →

Posted in Communicate Your Event, Event Planning, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , | Leave a comment

Planning For Trade Shows – 10 Can’t-Miss Tips for Your Exhibiting Strategy

Posted on August 2, 2011 by applerock

1) Set Clear Goals Decide on goals and write them down! Do you plan to sell a particular item? Do you want to obtain x amount of customers? Are you launching a new product or service? What are the goals … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Follow Up, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

Intersolar & Semi-Con West 2011 – Trends in Exhibit Design

Posted on July 19, 2011 by applerock

The Apple Rock team has just returned from Intersolar & Semi-con West 2011 in San Francisco! Apple Rock had three clients at the show. Two were exhibiting in the Intersolar Show & one was in the south hall at Semi-con … Continue reading →

Posted in Communicate Your Event, Green & Sustainable Displays, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , , | Leave a comment