Category Archives: Communicate Your Event

Intersolar & Semi-Con West 2011 – Trends in Exhibit Design

Posted on July 19, 2011 by applerock

The Apple Rock team has just returned from Intersolar & Semi-con West 2011 in San Francisco! Apple Rock had three clients at the show. Two were exhibiting in the Intersolar Show & one was in the south hall at Semi-con … Continue reading →

Posted in Communicate Your Event, Green & Sustainable Displays, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , , | Leave a comment

Trade Show Lighting – Ideas for Exhibit Lighting Systems

Posted on June 3, 2011 by applerock

There are events in everyone’s career where you become absolutely convinced that there is a right way and wrong way to do things when it comes to exhibiting. Some folks on the Apple Rock team just returned from LightFair 2011 … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Lighting, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy | Tagged , , , | Leave a comment

Updating Your Trade Show Exhibit – Cost-Effective & High Impact Updates

Posted on May 12, 2011 by applerock

It’s the halfway point of the 2011 trade show year and the time when many exhibit managers are looking for cost effective, yet impactful methods to re-vitalize their exhibits for the 2nd half of the year. Updated trade show display … Continue reading →

Posted in Communicate Your Event, Lighting, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

Trade Show Design Trends – Minimalism in Exhibit Design

Posted on May 11, 2011 by applerock

Trend (noun) Trend*y (adjective) Trend*i*ly (adverb) Trend*i*ness (noun) – A pattern of gradual change in a condition, output, or process. Every year, certain trends affect the exhibit and graphic designs that we provide to our clients.   These trends are … Continue reading →

Posted in Communicate Your Event, Product Innovations & Offerings, Trade Show Displays | Tagged , , , | Leave a comment

Recap – The 2011 Marketing Summit for Today’s World

Posted on May 10, 2011 by applerock

After our inaugural Marketing Summit for Today’s World this past April 14th in Greensboro NC, Apple Rock had some fantastic requests from our attendees.  People wanted to learn more about: How to better brand their company at their next show. … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Technology for Event Marketing, Trade Show Follow Up | Tagged , , , | Leave a comment

Exhibit Staffing for Trade Shows – Top 10 Best Practices

Posted on April 19, 2011 by applerock

How many people should I staff in the exhibit? The technical answer two per  100 sq. foot is a good rule of thumb. However, if it is a long show you will need a third to provide breaks and lunches. … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Special Promotions, Trade Show Events, Trade Show Strategy, promotional products | Tagged , , , , | Leave a comment

Marketing Trade Shows On Your Website

Posted on April 12, 2011 by applerock

Web sites are an invaluable tool to provide information about your company, products, and services to existing and future customers.  Since these people are scrolling through your web site, doesn’t it make sense to include your trade show schedule?  By … Continue reading →

Posted in Communicate Your Event, Event Planning, Networking and Sales, Trade Show Events, Trade Show Strategy | Tagged , , , , , | Leave a comment

Trade Show Booth Configurations

Posted on April 6, 2011 by applerock

When you select your space for a trade show, you make your pick depending on the dimensions of the space – the depth by the width.  You should also be aware of the configuration of your space.  Knowing whether you … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy | Tagged , , , , , , , , | Leave a comment

Using Social Media for Trade Shows

Posted on April 5, 2011 by applerock

Social networks permeate every industry and line of business, including event marketing and conferences.  Using social media at a trade show increases your booth traffic and attendance, as well as keeps those unable to attend in the know of what’s … Continue reading →

Posted in Communicate Your Event, Event Planning, Networking and Sales, Technology for Event Marketing, Trade Show Follow Up, Trade Show Strategy | Tagged , , , , | Leave a comment

Exhibitor2011 – What Can We Learn?

Posted on March 21, 2011 by applerock

The Exhibitor show takes place every year and provides the opportunity to see the latest, greatest, and most innovative products and services available for face-to-face marketing professionals. Exhibitor2011 is taking place at the Mandalay Bay Convention Center at the end … Continue reading →

Posted in Apple Rock Announcements, Communicate Your Event, Event Planning, Trade Show Strategy | Tagged | Leave a comment