Category Archives: Event Planning

Out With The Old, In With The New

Posted on February 6, 2012 by applerock

This is the time of year when everyone begins to clean out their closets, plan new budgets and decide what they are going to do differently in the New Year. As the old saying goes,”Out with the old and in … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays, Trade Show Strategy | Leave a comment

Don’t fit in… Stand OUT!

Posted on February 3, 2012 by applerock

Unless this is your first time at a trade show, you generally know what everyone else is doing in your industry.  What colors the industry leans towards, if it’s high tech, heavy on audio visual, and what products they offer.  … Continue reading →

Posted in Event Planning, Trade Show Displays, Trade Show Strategy | Leave a comment

General Contractor vs. Exhibit Appointed Contractors

Posted on January 11, 2012 by applerock

I’ve heard the question asked many times, “Why would we hire an outside company to install and dismantle our trade show booth, rather than the general contractor?”  Let me explain the differences to help your decision easier: The General Contractor … Continue reading →

Posted in Event Planning, Trade Show Displays | Leave a comment

Tradeshow Swag Bag Black Hole

Posted on January 6, 2012 by applerock

With the Consumer Electronics Show (CES) 2012 at our feet, I’m really looking forward to walking the show floor and seeing all the new technology. Especially the QR codes (quick response codes) technology to see what’s new and how they’re … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Technology Shows, Technology for Event Marketing, What's Going On in Advertising | Leave a comment

Out With The Old, In With The New

Posted on January 4, 2012 by applerock

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays | Leave a comment

Electrical Information for Powering Your Show

Posted on December 13, 2011 by applerock

Lights and audio visual in a tradeshow exhibit are like exclamation points at the end of a sentence.  You have created a beautifully designed display that incorporates strategically creative graphics, and the lighting and a/v are the icing on the … Continue reading →

Posted in Event Planning, Lighting, Technology for Event Marketing | Leave a comment

Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Posted on December 5, 2011 by applerock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

TODAY: Sound, Light, Motion Showcase at Apple Rock HQ

Posted on November 17, 2011 by applerock

Today Apple Rock will be presenting their 2nd Annual Sound, Light, Motion Seminar, showcasing some of the most advanced & cutting-edge trade show technology available today! It is not too late to sign up, or just pop by, at Apple … Continue reading →

Posted in Apple Rock Events, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Strategy – 13 Questions To Ask Before You Exhibit

Posted on September 20, 2011 by applerock

For many companies, large and small, the decision to exhibit is a knee-jerk reaction.  It’s been done for years, so signing up to exhibit again is automatic.  Like everything else, shows evolve and you should re-examine them annually to verify … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment