Category Archives: Event Planning

TODAY: Sound, Light, Motion Showcase at Apple Rock HQ

Posted on November 17, 2011 by applerock

Today Apple Rock will be presenting their 2nd Annual Sound, Light, Motion Seminar, showcasing some of the most advanced & cutting-edge trade show technology available today! It is not too late to sign up, or just pop by, at Apple … Continue reading →

Posted in Apple Rock Events, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Strategy – 13 Questions To Ask Before You Exhibit

Posted on September 20, 2011 by applerock

For many companies, large and small, the decision to exhibit is a knee-jerk reaction.  It’s been done for years, so signing up to exhibit again is automatic.  Like everything else, shows evolve and you should re-examine them annually to verify … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

EAC – Selecting an Exhibitor Appointed Contractor for Trade Shows

Posted on September 13, 2011 by applerock

The business events industry has been in constant state of change and it will continue. As a supplier to businesses who attend events and trade shows it is important to decide how to control costs, and to make sure we … Continue reading →

Posted in Communicate Your Event, Event Planning, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , | Leave a comment

Using QR Codes at Trade Shows & Events

Posted on September 8, 2011 by applerock

The use of QR codes continues to rise, providing companies with an easy way to get information straight into their potential customer’s virtual hands! Instead of traditional pamphlets and brochures that go straight into the trash, this information is being … Continue reading →

Posted in Branded Spaces, Event Planning, Face to Face Marketing, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , | Leave a comment

Planning For Trade Shows – 10 Can’t-Miss Tips for Your Exhibiting Strategy

Posted on August 2, 2011 by applerock

1) Set Clear Goals Decide on goals and write them down! Do you plan to sell a particular item? Do you want to obtain x amount of customers? Are you launching a new product or service? What are the goals … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Follow Up, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

Trade Show Strategy & Planning – Only 20 Weeks to Plan for 1st Quarter 2012

Posted on July 27, 2011 by applerock

If you think this sounds like plenty of time to plan for your large event – think twice! NOW is the time to begin working on your exhibit plan for the large 1st quarter shows like CES, World of Concrete, … Continue reading →

Posted in Event Planning, Product Innovations & Offerings, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , , | Leave a comment

Shipping Trade Show Displays – Logistics & Material Handling Tips for Exhibits

Posted on June 15, 2011 by applerock

What is material handling, why does it cost so much, and how can I keep my costs as low as possible? Material handling, otherwise known as drayage, is the fee charged to exhibitors by the general service contractor for providing … Continue reading →

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Best Trade Shows to Attend – What Shows Should I Go To?

Posted on April 20, 2011 by applerock

If you are like most companies, you have been going to the same trade shows year after year.  Have you ever stopped to ask why you go to those shows?  Are they the best place for you to exhibit?  There … Continue reading →

Posted in Event Planning, Face to Face Marketing, Networking and Sales, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , | Leave a comment

Exhibit Staffing for Trade Shows – Top 10 Best Practices

Posted on April 19, 2011 by applerock

How many people should I staff in the exhibit? The technical answer two per  100 sq. foot is a good rule of thumb. However, if it is a long show you will need a third to provide breaks and lunches. … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Special Promotions, Trade Show Events, Trade Show Strategy, promotional products | Tagged , , , , | Leave a comment