Category Archives: Product Innovations & Offerings

Increase Your Traffic with Hanging Signs

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading

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Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading

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TODAY: Sound, Light, Motion Showcase at Apple Rock HQ

Today Apple Rock will be presenting their 2nd Annual Sound, Light, Motion Seminar, showcasing some of the most advanced & cutting-edge trade show technology available today! It is not too late to sign up, or just pop by, at Apple … Continue reading

Posted in Apple Rock Events, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

The Evolution of Trade Show Technology

Over the past ten years, Apple Rock has been deeply involved in the evolution of face-to-face marketing. It used to be quite impressive to have a plasma TV in your exhibit. The draw was the technology itself while the message … Continue reading

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , | Leave a comment

Discover New Trade Show Technology at “Sound, Light, Motion”

We are extremely excited to announce our upcoming Sound, Light, Motion event, showcasing some of the most advanced & cutting-edge trade show technology available today! Taking place Thursday, November 17th in Apple Rock’s state-of-the-art Greensboro headquarters, the 2011 Sound, Light, Motion … Continue reading

Posted in Apple Rock Announcements, Apple Rock Events, Green & Sustainable Displays, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing | Tagged , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

EAC – Selecting an Exhibitor Appointed Contractor for Trade Shows

The business events industry has been in constant state of change and it will continue. As a supplier to businesses who attend events and trade shows it is important to decide how to control costs, and to make sure we … Continue reading

Posted in Communicate Your Event, Event Planning, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , | Leave a comment

Using QR Codes at Trade Shows & Events

The use of QR codes continues to rise, providing companies with an easy way to get information straight into their potential customer’s virtual hands! Instead of traditional pamphlets and brochures that go straight into the trash, this information is being … Continue reading

Posted in Branded Spaces, Event Planning, Face to Face Marketing, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , | Leave a comment

Apple Rock Designated SHARP site by NC Department of Labor

Greensboro, NC, August 11, 2011: North Carolina Department of Labor Commissioner Cherie Berry, along with officials from the Occupational Safety and Health Administration (OSHA) presented its distinguished Safety and Health Achievement Recognition Program (SHARP) award to Apple Rock Advertising and … Continue reading

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Trade Show Strategy & Planning – Only 20 Weeks to Plan for 1st Quarter 2012

If you think this sounds like plenty of time to plan for your large event – think twice! NOW is the time to begin working on your exhibit plan for the large 1st quarter shows like CES, World of Concrete, … Continue reading

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