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Category Archives: Product Innovations & Offerings
Intersolar & Semi-Con West 2011 – Trends in Exhibit Design
The Apple Rock team has just returned from Intersolar & Semi-con West 2011 in San Francisco! Apple Rock had three clients at the show. Two were exhibiting in the Intersolar Show & one was in the south hall at Semi-con … Continue reading
Posted in Communicate Your Event, Green & Sustainable Displays, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy
Tagged custom fabrication, green trade shows, intersolar, modular displays, san francisco trade show, semi-con west, solar energy
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Trade Show Lighting – Ideas for Exhibit Lighting Systems
There are events in everyone’s career where you become absolutely convinced that there is a right way and wrong way to do things when it comes to exhibiting. Some folks on the Apple Rock team just returned from LightFair 2011 … Continue reading
Updating Your Trade Show Exhibit – Cost-Effective & High Impact Updates
It’s the halfway point of the 2011 trade show year and the time when many exhibit managers are looking for cost effective, yet impactful methods to re-vitalize their exhibits for the 2nd half of the year. Updated trade show display … Continue reading
Posted in Communicate Your Event, Lighting, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Rentals, Trade Show Strategy
Tagged cost-effective trade show displays, trade show carpeting, trade show displays, trade show flooring, trade show lighting, trade show rentals, updates for trade show displays
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Trade Show Design Trends – Minimalism in Exhibit Design
Trend (noun) Trend*y (adjective) Trend*i*ly (adverb) Trend*i*ness (noun) – A pattern of gradual change in a condition, output, or process. Every year, certain trends affect the exhibit and graphic designs that we provide to our clients. These trends are … Continue reading
Modular Custom Trade Show Solution – ADAPT
According to Merriam-Webster’s Learner’s Dictionary, adapt means “to change (something) so that it functions better or is better suited for a purpose.” Our society is in a constant state of adaption as we continuously strive to make things better. We … Continue reading
Posted in Apple Rock Announcements, Branded Spaces, Green & Sustainable Displays, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy
Tagged custom trade show displays, custom trade show solutions, modular trade show displays, trade show booths, trade show displays, trade show exhibits
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Trade Show Booth Configurations
When you select your space for a trade show, you make your pick depending on the dimensions of the space – the depth by the width. You should also be aware of the configuration of your space. Knowing whether you … Continue reading
Posted in Branded Spaces, Communicate Your Event, Event Planning, Product Innovations & Offerings, Trade Show Displays, Trade Show Strategy
Tagged corner display, in-line display, inline display, island display, peninsula display, trade show booth, trade show booth configurations, trade show displays, trade show exhibits
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New Product Announcements at Trade Shows
An attendee at a trade show has the goal of gathering the newest information, products, and services available in their industry. They haven’t traveled across the country to see what is and has been available for the last few years … Continue reading
Green & Sustainable Trade Show Displays
The idea of “going green” has exploded in the trade show world. Although any display will have some impact on the earth, it can be greatly reduced. A sustainable or green trade show display can decrease the harm to the … Continue reading
Trade Show Booth Attractions – Games, Giveaways and Prizes
The goal of exhibitors at trade shows and events is to catch the attention of those passing by. A well-designed and effective trade show display is a big part of this, but also consider incorporating exciting and creative contests that draw … Continue reading
Custom Trade Show Displays – Portable & Modular Displays
Your company is unique and different, so shouldn’t your trade show display have these qualities, too? A custom display does not mean that it is going to be some big, heavy exhibit. Today we can build creative, customized displays that … Continue reading