Category Archives: promotional products

Exhibit Staffing for Trade Shows – Top 10 Best Practices

Posted on April 19, 2011 by applerock

How many people should I staff in the exhibit? The technical answer two per  100 sq. foot is a good rule of thumb. However, if it is a long show you will need a third to provide breaks and lunches. … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Special Promotions, Trade Show Events, Trade Show Strategy, promotional products | Tagged , , , , | Leave a comment

Trade Show Booth Attractions – Games, Giveaways and Prizes

Posted on February 10, 2011 by applerock

The goal of exhibitors at trade shows and events is to catch the attention of those passing by.  A well-designed and effective trade show display is a big part of this, but also consider incorporating exciting and creative contests that draw … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, Product Innovations & Offerings, Trade Show Displays, promotional products | Tagged , , , , | Leave a comment

Promotional Products for Trade Shows – Do Promo Items & Giveaways Work?

Posted on January 6, 2011 by applerock

You have spent time planning your upcoming trade show – from the design of the display to the staff you are sending – but do not overlook your promotional giveaway!  These products are commonly used, but often poorly executed, giving … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, Special Promotions, Trade Show Follow Up, promotional products | Tagged , , , , , | Leave a comment

Going Green at Trade Shows – How to Make Your Trade Show Display Eco-Friendly

Posted on November 2, 2010 by applerock

Across the business event and trade show industry, everyone is conscious of the growing need for environmentally sound display booth products. Consider green exhibiting for your next trade show. Apple Rock produces their custom trade show environments from a vast … Continue reading →

Posted in Green & Sustainable Displays, Product Innovations & Offerings, promotional products | Tagged , , , , , | Leave a comment

Special Advertising Promotions and Trade Show Giveaways – Crucial For Successful Marketing Plans

Posted on September 9, 2010 by applerock

Everyone likes to get something of value for free.  Visit any tradeshow and you will see a number of giveaways at different booths that range in value from a few cents and up, up, up, depending on the specialty advertising … Continue reading →

Posted in Communicate Your Event, Product Innovations & Offerings, Special Promotions, Trade Show Events, promotional products | Tagged , , , | Leave a comment

Promotional Giveaways for Trade Shows: Don't Give Away the Farm

Posted on June 15, 2010 by applerock

As I walked the aisles at a recent trade show, I was struck by the many promotional items in each booth.  Some folks were in the aisles giving away items like it was trick treat time at Halloween.  Potential clients … Continue reading →

Posted in Communicate Your Event, Product Innovations & Offerings, Special Promotions, promotional products | Tagged , , , | Leave a comment

Promote Your Business with Promotional Products

Posted on February 17, 2010 by applerock

Plug in your brand and drive readers to your website!  USB insert is a breakthrough promotional item that integrates a detachable USB web key into ad inserts, mailers and collateral.  The web key automatically routes readers to your website, online … Continue reading →

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