Category Archives: Trade Show Displays

Out With The Old, In With The New

Posted on February 6, 2012 by applerock

This is the time of year when everyone begins to clean out their closets, plan new budgets and decide what they are going to do differently in the New Year. As the old saying goes,”Out with the old and in … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays, Trade Show Strategy | Leave a comment

Don’t fit in… Stand OUT!

Posted on February 3, 2012 by applerock

Unless this is your first time at a trade show, you generally know what everyone else is doing in your industry.  What colors the industry leans towards, if it’s high tech, heavy on audio visual, and what products they offer.  … Continue reading →

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General Contractor vs. Exhibit Appointed Contractors

Posted on January 11, 2012 by applerock

I’ve heard the question asked many times, “Why would we hire an outside company to install and dismantle our trade show booth, rather than the general contractor?”  Let me explain the differences to help your decision easier: The General Contractor … Continue reading →

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Increase Your Traffic with Hanging Signs

Posted on January 9, 2012 by applerock

How do you identify yourself as a must-see exhibitor? How you tell attendees who you are, where to find you, and that you can’t be missed? Have you thought about using a hanging sign to be the first to catch … Continue reading →

Posted in Branded Spaces, Product Innovations & Offerings, Trade Show Displays | Leave a comment

Out With The Old, In With The New

Posted on January 4, 2012 by applerock

This is the time of year when everyone begins to clean out closets, plan new budgets and decide what to do differently in the New Year. As the old saying goes, “Out with the old and in with the new.” … Continue reading →

Posted in Branded Spaces, Event Planning, Green & Sustainable Displays, Trade Show Displays | Leave a comment

Make a Lasting Impression

Posted on December 21, 2011 by applerock

The core of good marketing is appealing to the emotions of your audience, and successful branding that leaves a lasting impression with us all. Continue reading →

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Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Posted on December 5, 2011 by applerock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Exhibit Design – Where Creativity & Strategy Meet

Posted on October 27, 2011 by applerock

What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

The Evolution of Trade Show Technology

Posted on October 25, 2011 by applerock

Over the past ten years, Apple Rock has been deeply involved in the evolution of face-to-face marketing. It used to be quite impressive to have a plasma TV in your exhibit. The draw was the technology itself while the message … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment