Category Archives: Trade Show Displays

Recap: The 2011 Sound Light Motion Event, hosted by Apple Rock

Posted on December 5, 2011 by applerock

Thank you to everyone who attended our 2nd Annual Sound, Light, Motion Event. This year we had over 100 people attend and DISCOVER the most advanced & cutting-edge trade show technology available today. If you missed the event, it is … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Communicate Your Event, Event Planning, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , | Leave a comment

Trade Show Exhibit Design – Where Creativity & Strategy Meet

Posted on October 27, 2011 by applerock

What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

The Evolution of Trade Show Technology

Posted on October 25, 2011 by applerock

Over the past ten years, Apple Rock has been deeply involved in the evolution of face-to-face marketing. It used to be quite impressive to have a plasma TV in your exhibit. The draw was the technology itself while the message … Continue reading →

Posted in Apple Rock Announcements, Apple Rock Events, Branded Spaces, Communicate Your Event, Face to Face Marketing, Lighting, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , | Leave a comment

Trade Show Flooring – Finding The Best Option For Your Booth

Posted on September 15, 2011 by applerock

Our clients ask us fairly frequently for tips on reducing costs and maintaining a competitive edge against their competitors – when every dollar and strategic decision that you can employ in producing your events can save money over the long … Continue reading →

Posted in Branded Spaces, Communicate Your Event, Event Planning, Green & Sustainable Displays, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , | Leave a comment

EAC – Selecting an Exhibitor Appointed Contractor for Trade Shows

Posted on September 13, 2011 by applerock

The business events industry has been in constant state of change and it will continue. As a supplier to businesses who attend events and trade shows it is important to decide how to control costs, and to make sure we … Continue reading →

Posted in Communicate Your Event, Event Planning, Product Innovations & Offerings, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Strategy | Tagged , , , , | Leave a comment

Using QR Codes at Trade Shows & Events

Posted on September 8, 2011 by applerock

The use of QR codes continues to rise, providing companies with an easy way to get information straight into their potential customer’s virtual hands! Instead of traditional pamphlets and brochures that go straight into the trash, this information is being … Continue reading →

Posted in Branded Spaces, Event Planning, Face to Face Marketing, Product Innovations & Offerings, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , | Leave a comment

Apple Rock Designated SHARP site by NC Department of Labor

Posted on August 24, 2011 by applerock

Greensboro, NC, August 11, 2011: North Carolina Department of Labor Commissioner Cherie Berry, along with officials from the Occupational Safety and Health Administration (OSHA) presented its distinguished Safety and Health Achievement Recognition Program (SHARP) award to Apple Rock Advertising and … Continue reading →

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Planning For Trade Shows – 10 Can’t-Miss Tips for Your Exhibiting Strategy

Posted on August 2, 2011 by applerock

1) Set Clear Goals Decide on goals and write them down! Do you plan to sell a particular item? Do you want to obtain x amount of customers? Are you launching a new product or service? What are the goals … Continue reading →

Posted in Communicate Your Event, Event Planning, Face to Face Marketing, Networking and Sales, ROI & ROO, Trade Show Displays, Trade Show Events, Trade Show Follow Up, Trade Show Strategy | Tagged , , , , , , , , , | Leave a comment

Trade Show Strategy & Planning – Only 20 Weeks to Plan for 1st Quarter 2012

Posted on July 27, 2011 by applerock

If you think this sounds like plenty of time to plan for your large event – think twice! NOW is the time to begin working on your exhibit plan for the large 1st quarter shows like CES, World of Concrete, … Continue reading →

Posted in Event Planning, Product Innovations & Offerings, Trade Show Displays, Trade Show Events, Trade Show Rentals, Trade Show Strategy | Tagged , , , , , , , | Leave a comment

Intersolar & Semi-Con West 2011 – Trends in Exhibit Design

Posted on July 19, 2011 by applerock

The Apple Rock team has just returned from Intersolar & Semi-con West 2011 in San Francisco! Apple Rock had three clients at the show. Two were exhibiting in the Intersolar Show & one was in the south hall at Semi-con … Continue reading →

Posted in Communicate Your Event, Green & Sustainable Displays, Product Innovations & Offerings, Technology Shows, Technology for Event Marketing, Trade Show Displays, Trade Show Strategy | Tagged , , , , , , | Leave a comment